We have a long standing marketing relationship with our client AFP Digital and create their marketing leaflets and stationary. AFP Digital provide Smart Office document management solutions that can streamline and manage office printing. After working with many legal businesses, AFP came to us after discovering a gap in the market for secure legal scanning, as solicitors have an obligation to to store closed matter files for a designated time period dictated by the SRA. Our challenge was to introduce this service to the market in the most effective way.
We decided that the legal scanning service would make a bigger impact on the market if it had its own brand and identity. We felt that by marketing the legal scanning service under the AFP Digital name, it didn’t portray the true knowledge they have of the legal industry and awareness of regulations. From there we created Scan Legal, a new brand with a new identity that portrays real knowledge and insight.
We created a strong brand with a powerful tiger image, an image that AFP digital had already used on their website. We chose to use this impactful image but incorporate the new Scan Legal colours of black and green. the tiger has already become an instantly recognised brand symbol and also gives a subtly link back to AFP Digital as the parent company.