Before taking on the mammoth task of changing the company image we carried out and extensive market research project to uncover the current perceptions of Ernest Wilson. We wanted to uncover what the current views of the company, to see just how much we needed to change or keep the same.
The market research task involved sending surveys and questionnaires out to the businesses that interact with, we divided these people into four categories, Business Buyers, Business Sellers, Internal Staff, and Supportive Businesses. We wanted to uncover an unbiased view of what people thought of the business and what they valued in a business selling agent. We asked the four groups of people a range of searching questions such as to name what type of car Ernest Wilson would be or who Ernest Wilson would be if it was a celebrity. From this research we got a lot of laughs, but ultimately, we uncovered exactly what their existing customers, staff and acquaintances wanted from them. The key message was that the years of heritage of experience are incredibly important, but they want to see that Ernest Wilson is ahead of their game and is moving with the times.
The new logo brings a fresh approach, but is based around the existing logo to give the message that Ernest Wilson has modernised, but hasn’t lost their key values of excellent service and thorough industry knowledge. The brand translates across all of Ernest Wilsons marketing, from attractive signage to go outside businesses, to a stunning website.
So here’s what we created, we could go on, but we think it speaks for its self…