Kirklees Active Leisure

Creative Campaigns
Brand Guardianship

As the chosen marketing agency for Kirklees Active Leisure (KAL), we take immense pride in our partnership and the transformative results we’ve achieved together. Our passion for excellence drives us to elevate KAL’s customer experience and raise awareness of their exceptional facilities through sophisticated and strategic marketing solutions. We’ve brought our expertise and creativity to the table, creating a dynamic marketing strategy that resonates with potential customers.

We unleashed our creative prowess to give the junior fitness product at KAL a fresh, relatable look and feel that strikes a chord with young fitness enthusiasts. The rebranding provided a winning formula, introducing subcategories for ages 8-10, 11-12, and 13-15, ensuring everyone can find their perfect fit and fostering a powerful sense of belonging. By differentiating Junior Fitness marketing from the central KAL Fitness brand, we empowered customers to easily navigate and connect with these tailored offerings.

The ‘I Move For’ sales campaign was born to showcase the diverse motivations driving individuals to choose KAL facilities. Some seek energy, others prioritise mental health, while many simply crave the pure exhilaration of fun. Our campaign surpassed sales targets, captivating audiences through media screens, compelling external banners, dynamic web visuals, engaging flyers, and impactful social media campaigns. The ‘I Move For’ slogan became synonymous with KAL and ignited a passionate connection with fitness enthusiasts.

The Every Step of The Way sales campaign was a triumph that spoke volumes about the vibrant KAL community. It showcased the unwavering commitment of KAL to their members, supporting them at every turn, lift, shimmy, and splash. We brought this message to life through media screens, striking external banners that caught attention, captivating web visuals, compelling flyers, and engaging social media content. The campaign touched hearts, emphasising that as a member of KAL, you are never alone on your fitness journey.