Brand, Website, Packaging and Digital Marketing
Objectives
- Increase brand visibility
- Strengthen presence in the school catering market
- Improve brand perception
- Support sales growth
The Challenge
White’s Bakery is a family run business with over 90 years of heritage, producing individually wrapped home baked goods for schools. While the product quality was strong, the brand and digital presence needed to better reflect its scale, professionalism and sector focus.
Our Solution
Hollywood Agency partnered with White’s Bakery in 2021 to reposition the brand for growth while respecting its heritage.
Brand & Packaging
We refreshed the White’s Bakery logo to create a more confident, contemporary identity. A suite of bespoke baking icons was introduced to clearly communicate their focus on schools, while retaining the recognisable teal and purple colour palette.
We also designed bespoke sample box packaging to support sales conversations with school catering managers, helping White’s stand out and increase product trial.
Website Design & Build
We designed and built the new White’s Bakery website, creating a clear, user friendly digital platform optimised for all screen sizes. The site clearly showcases product ranges, key trust messages such as nut free production and Natasha’s Law compliance, and strong calls to action to support enquiries and sales.
Digital & Trade Marketing
Hollywood Agency manages White’s social media, delivering clear, engaging content that builds trust and visibility in the education sector.
We also designed exhibition stands for major trade shows including the LACA show, helping White’s attract attention, generate leads and build industry relationships.
Brand Extensions
Additional brand assets were created, including logos for a nationwide primary school biscuit competition and White’s quarterly newsletter, In the Mix, ensuring consistency across all touchpoints.
Outcome
White’s Bakery now has a confident, cohesive brand, a modern website that supports conversion and a stronger presence in the school catering market, helping drive ongoing growth.