CATS, SELFIES & FOOD PICS…
Some people think that’s all social media is
Sure, there’s a load of that. We go on social media to connect with each other, friends and family. Whilst we’re there, plenty of us happen across, engage with, talk to and find out about businesses, brands and communities that interest us. Make us laugh. Make us think. We’ll rightly ignore those that don’t put the effort in. As a brand, get it wrong and we’re intruders. Getting in the way of scrolling bliss. Get it right though, if you’re genuine, authentic and fun to interact with, over time you’ll build engagement with your prospects.
For many businesses, having a social media presence is one of those things you feel you have to do. So maybe it doesn’t get the resource or thinking time it needs. It ends up being ineffective and your audience gets turned off.
You’re too pushy, too friendly, too salesy or, heaven forbid, too boring.
We want to help local businesses build a social media identity that fits their brand and tone of voice. But crucially, one that engages its audience. Otherwise, what’s the actual point?
SOCIAL MEDIA ISN’T JUST A FUN PASS TIME
Now it’s an incredibly popular way of communicating. It’s where prospects often look to start a conversation, ask a question or research what you’re about as a business. If what they see there isn’t up to scratch, it can be as damaging as having a poor website or a bad perm.
When done right, platforms such as Facebook, Instagram, TikTok and LinkedIn offer unique opportunities for you as a business to engage with your audience and build up potential leads. The use of video and engaging visual content is a powerful way to reach your market.
Social media accounts are utilised best when they are maintained and kept updated, as this helps to keep your brand current and at the top of your clients’ timelines. We’ll help you build and maintain a presence and connect with followers. Creating posts on your behalf for Facebook, Instagram, TikTok and LinkedIn with engaging, entertaining and thought-provoking content that grabs your audience’s attention and leaves a lasting impression.
We’re proud to work with some of the area’s finest businesses as Yorkshire’s favourite Social Media Agency.