Branding, Website, Social Media, Marketing Collateral, Vehicle Graphics, Exhibitions
Hollywood Agency worked closely with GenR8 to create a brand that would feel both professional and fun. We began with the foundations: a bold logo, a confident colour palette and a clean design system that made the brand instantly recognisable.
The solar industry is full of lookalike brands with generic logos, corporate blues and too much technical jargon, so GenR8 needed a brand identity that was fresh, memorable and professional, a mascot to inject personality and build recognition and a website and marketing toolkit to clearly communicate their benefits and drive enquiries.
Our approach was to develop a creative and strategic foundation that would launch the brand with impact, starting with a bold logo, a confident colour palette and a clean design system to establish a strong identity. We then introduced Solly the Penguin, a playful yet meaningful mascot symbolising resilience, energy and environmental awareness, giving the brand a recognisable face. Alongside this, we designed and built a customer-focused website with clear navigation, an easy enquiry system and straightforward education on solar, supported by a content and social strategy built around Solly’s mission, the Duracell partnership and accessible, engaging solar advice.
The results were a distinctive brand identity that feels both trustworthy and fun, instantly separating GenR8 from competitors. We launched a responsive, user-friendly website designed to convert enquiries, while mascot-led content quickly drove stronger recognition and engagement across social platforms. Together, these elements created a confident platform for growth, positioning GenR8 as a professional and memorable brand.
In addition to the core brand and digital work, we supported GenR8 with branded merchandise including bottles, pens, a gazebo and feather flag and . These touchpoints extended the brand into real-world interactions, ensuring consistency across events, promotions and customer experiences.
